Horner<\/span> is grounded in its reputation: recruitment built on real relationships. We’ve decided it\u2019s time to introduce a new logo that better reflects our work and an exceptional service history. The time for change is now.<\/p>\n To explain the journey from old to new, we’ve interviewed Peter Langford (Horner<\/span> Director) and asked him a few short questions about the new-look for Horner<\/span>:<\/p>\n \u201cAfter more than 10 years with our famous hand logo, we felt it was time for change. This was a result of market testing and our own internal thoughts around the past, present and future direction of the brand. Our business has evolved. We needed a fresh image to represent this evolution, to define our agility and our strength within today\u2019s market \u2013 the things that Horner<\/span> is today. Horner<\/span> is excited for a change, and we think our clients and candidates will be excited too.\u201d<\/p>\n \u201cRepresenting the true Horner<\/span>. We needed a new brand that portrayed our professional yet approachable nature, along with our Melbourne focus. For me, the new branding is more sophisticated and contemporary; it reflects our growth and development over the years \u2013 particularly over the past decade. Importantly, our new image is respectful of the talented people who make up the Horner<\/span> team, and it provides them with yet another reason to be proud of their organisation and what we stand for.\u201d<\/p>\n \u201cI truly believe that our new branding reflects the diversity and quality of work we do for our clients and better represents our standing in the Recruitment and HR Services sector. While our previous logo was easily identifiable and served us well for many years, this new branding sends a clear and strong message that Horner<\/span> moves with the rapid rate of change in business and adapts well to service the needs of our clients \u2013 and always will. In our 43rd year of operation we are stronger, more capable and more agile than we\u2019ve ever been, and we\u2019re ready for more.\u201d<\/p>\n \u201cYes, and we can\u2019t wait to launch it! The new logo design represents Horner<\/span> as a professional, corporate identity that works across a broad range of industry sectors. The typeface chosen aims to solidify our position of strength and longstanding legacy within the recruitment industry. I couldn’t be happier with the end result. We’re really excited to share the new-look Horner<\/span> with our community of clients, candidates and partners. The new-look Horner<\/span> brand is modern in its design and signals authenticity, confidence and sophistication.”<\/p>\n “At our core, we’re Melbourne Recruitment Specialists. No matter which industry, the Horner<\/span> brand represents recruitment excellence across Melbourne\u2019s dynamic industries. The process has clarified what we already knew, the rebranding process gave us the tools, and now we can better reflect and communicate the Horner<\/span> attributes \u2013 from the inside out. Horner<\/span> is revamped, agile, and synonymous with all things Melbourne. I believe that this new branding is the right move for the company \u2013 enshrining its attributes and gearing for growth.”<\/p>\n “Horner<\/span> have been operating within the Melbourne recruitment industry since 1975; we remain Melbourne owned, Melbourne made, and we know Melbourne business. The new Horner<\/span> theme and design language reflects these attributes and strengthens the association between the Horner<\/span> identity and its Melbourne heritage. We celebrate this, and we invite our clients and key stakeholders to follow this transformation over the coming month.”<\/p>\n “On September 13 2018<\/strong>, Horner<\/span> will be \u2018flicking the switch\u2019 and revealing its new look brand identity. Energised and contemporary, we hope you’re excited to see what we’ve been working so hard on behind the scenes!”<\/p>\n We encourage you to follow the journey between the iconic red Horner<\/span> hand, to the new look logo\/identity. Stay tuned as we release our key messages and share our journey from old to new!<\/p>\n <\/p>\n Like what you\u2019ve read? Subscribe to our blog by adding your email address to the form below.<\/p>\n![\"\"](\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/horner-au\/wp-content\/uploads\/2024\/11\/Raising-the-Bar-in-Recruitment-600x400-600x400-1.png\")
<\/p>\nWHY IS NOW THE TIME FOR CHANGE?<\/h6>\n
FOR YOU, WHAT’S THE MOST IMPORTANT ELEMENT OF THE REBRAND?<\/h6>\n
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<\/p>\nWHAT DOES THIS REBRAND MEAN FOR CLIENTS?<\/h6>\n
HAVE YOU DECIDED ON YOUR FINAL LOGO DESIGN?<\/h6>\n
THROUGHOUT THE PROCESS, DID YOU UNEARTH ANY KEY MESSAGES UNIQUE TO THE HORNER BRAND?<\/h6>\n
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<\/p>\nWHERE TO FROM HERE?<\/h6>\n