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Industry Spotlight; Events & Exhibitions Meets Devil Wears Prada

25 January 2018

In the “Devil Wears Prada” its not couture, its business.

It is a business of high pressure, immovable deadlines, unsociable hours and the need for many moving parts to come together for it to work. Whilst aficionados of the fashion industry will surely say “The Devil Wears Prada” exaggerates their manners and proclivities, the fact is it is probably a fairly accurate depiction of any industry with similar conditions and pressures. It has many similarities with the Australian Business Event Sector, without the fashion sense!

To explore the analogy further, the client or event organiser is represented by Miranda Priestly (Meryl Streep) and the recruitment services supplier as Andy Sachs (Anne Hathaway)…

high pressure and the absolute need to deliver

In Australia the business event sector is big business. Business events comprise of conferences, conventions and exhibitions. Their value goes well beyond the industry sector of the event – for small and big business.

These events play a pivotal role in Australia’s economic prosperity, including boosting the visitor economy through domestic and international visitation (such as transport, hotels, retail and restaurants), facilitating small business growth by connecting buyers and sellers, knowledge sharing leading to innovation and business collaboration (both locally and globally) and providing a platform for international trade and investment.

In 2015, EY released The Value of Business Events to Australia – a study produced for the Business Events Council of Australia with the support of the Australia Government.

among the findings:

• A total of 2,157 exhibitions staged in Australia (2015), attracting 9.3 million visitors and over 65,000 exhibitors
• Exhibition visitors spent $2.3 billion in Australia
• Exhibitors spent $643 million in Australia
• Exhibition organisers spent $137 million in Australia, generating $88 million in value add
• Total direct expenditure from exhibitions was $3.1 billion, contributing a direct value add of $1.5 billion and generating over 21,000 jobs
41% of Melbourne Convention and Exhibition Centre revenue is generated by exhibitions

If you are a company (Miranda Priestly) operating in this event space, an experienced and committed Recruitment Services Supplier such as Horner Recruitment (Andy Sachs) is critical to meeting deadlines and satisfying your clients. Without partnering with the Andy Sachs of the industry, Miranda would not be free to execute the events to the best of her ability!

(The Devil Wears Prada Official Trailer 2006)

As a specialist in the Event and Exhibition sector we understand the demands of your business (both internal and external), its peaks and troughs, and the skill sets and experience you require new staff to have.

The roles we recruit range from spotters and forklift operators to ushers, assemblers and event organisers. Our candidates are experienced and ready to slot right into your business. Utilising our temporary workforce could make the difference in meeting your next deadline, or exceeding your customers’ expectations. As an experienced recruitment business, being able to react quickly and effectively to requests for staff is not only a requirement but our core strength.

For top-shelf event and exhibition staff, do not hesitate to contact HORNER. We are happy to answer your questions and set in motion a tailor-made, detail-oriented plan that meets your specific outcomes of your event.


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