Out with the old, in with the new!
22 August 2018
Horner – Energised, Ready, and Raising the Bar in Recruitment
We’re excited to announce a company-wide rebrand – doing away with the Horner hand and introducing a fresh, contemporary and professional look to our rich history!
Horner is grounded in its reputation: recruitment built on real relationships. We’ve decided it’s time to introduce a new logo that better reflects our work and an exceptional service history. The time for change is now.
To explain the journey from old to new, we’ve interviewed Peter Langford (Horner Director) and asked him a few short questions about the new-look for Horner:
WHY IS NOW THE TIME FOR CHANGE?
“After more than 10 years with our famous hand logo, we felt it was time for change. This was a result of market testing and our own internal thoughts around the past, present and future direction of the brand. Our business has evolved. We needed a fresh image to represent this evolution, to define our agility and our strength within today’s market – the things that Horner is today. Horner is excited for a change, and we think our clients and candidates will be excited too.”
FOR YOU, WHAT’S THE MOST IMPORTANT ELEMENT OF THE REBRAND?
“Representing the true Horner. We needed a new brand that portrayed our professional yet approachable nature, along with our Melbourne focus. For me, the new branding is more sophisticated and contemporary; it reflects our growth and development over the years – particularly over the past decade. Importantly, our new image is respectful of the talented people who make up the Horner team, and it provides them with yet another reason to be proud of their organisation and what we stand for.”
WHAT DOES THIS REBRAND MEAN FOR CLIENTS?
“I truly believe that our new branding reflects the diversity and quality of work we do for our clients and better represents our standing in the Recruitment and HR Services sector. While our previous logo was easily identifiable and served us well for many years, this new branding sends a clear and strong message that Horner moves with the rapid rate of change in business and adapts well to service the needs of our clients – and always will. In our 43rd year of operation we are stronger, more capable and more agile than we’ve ever been, and we’re ready for more.”
HAVE YOU DECIDED ON YOUR FINAL LOGO DESIGN?
“Yes, and we can’t wait to launch it! The new logo design represents Horner as a professional, corporate identity that works across a broad range of industry sectors. The typeface chosen aims to solidify our position of strength and longstanding legacy within the recruitment industry. I couldn’t be happier with the end result. We’re really excited to share the new-look Horner with our community of clients, candidates and partners. The new-look Horner brand is modern in its design and signals authenticity, confidence and sophistication.”
THROUGHOUT THE PROCESS, DID YOU UNEARTH ANY KEY MESSAGES UNIQUE TO THE HORNER BRAND?
“At our core, we’re Melbourne Recruitment Specialists. No matter which industry, the Horner brand represents recruitment excellence across Melbourne’s dynamic industries. The process has clarified what we already knew, the rebranding process gave us the tools, and now we can better reflect and communicate the Horner attributes – from the inside out. Horner is revamped, agile, and synonymous with all things Melbourne. I believe that this new branding is the right move for the company – enshrining its attributes and gearing for growth.”
“Horner have been operating within the Melbourne recruitment industry since 1975; we remain Melbourne owned, Melbourne made, and we know Melbourne business. The new Horner theme and design language reflects these attributes and strengthens the association between the Horner identity and its Melbourne heritage. We celebrate this, and we invite our clients and key stakeholders to follow this transformation over the coming month.”
WHERE TO FROM HERE?
“On September 13 2018, Horner will be ‘flicking the switch’ and revealing its new look brand identity. Energised and contemporary, we hope you’re excited to see what we’ve been working so hard on behind the scenes!”
We encourage you to follow the journey between the iconic red Horner hand, to the new look logo/identity. Stay tuned as we release our key messages and share our journey from old to new!
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